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Maximise Your Business Competitiveness with Work-Life Strategy

Work-Life strategy is what an employer does to help employees harmonise work and personal commitments. It is also a business strategy that maximises employee productivity at work and helps make organisations more competitive.

Overseas and local research have consistently shown that Work-Life strategy improves business results and the bottom-line while helping employees to enhance their work performance and quality of life.

A Work-Life strategy creates a win-win situation for employers and employees with:
  • committed and engaged employees;
  • improved morale and productivity;
  • improved staff recruitment and retention; and
  • improved customer satisfaction both indirectly (through an engaged workforce) and directly (via customer-friendly business processes).
Changing Needs

Work-Life strategy is also a response to the changing needs of businesses and demands of a new generation of knowledge workers.

The new generation of workers view work flexibility as one of the most important factors influencing their choice of employer. With Work-Life strategy fast becoming the key driver of employee commitment, it is clear the new knowledge-based economy favours employers that assess and respond to their employees’ Work-Life needs.


Competition for Good Employees

A Work-Life strategy has also become a powerful strategy to use in the competition for valued employees.

The competition for good employees is no longer confined to local shores. The demand for a multinational labour force is global and their short supply enables them to look for jobs that allow them to enjoy a good quality of life.

Talented employees place a premium on good Work-Life Harmony and value greatly the flexibility to manage their work schedules to fulfill both work and personal responsibilities. Accordingly, employers who take into account the needs of employees to have a better Work-Life Harmony would have an edge attracting better employees.


Work-Life Programmes

There are three broad categories of Work-Life programmes: